Cinema to Make Up the Association between Audience and Literature; Ja’afar Hassani says
“As we’ve been experiencing a steady decline in literary reading recently, cinema may help to make up the association between audience and literature,” Ja’afar Hassani, the head of the motion picture arts development in Howze Honary’s cinema organization, says.
According to the information center of the 30th int’l film festival for children and youth, Ja’afar Hassani says, “literature and cinema are two different media. But in countries where cinema and television have professional structures, fiction literature is widely adapted for movies.”
“When scripts tell ordinary stories in ordinary ways,” Hassani adds, “most audience looses their appetite for watching movies. In my opinion, literary adaption may help cinema to absorb again its lost audience. As we’ve been experiencing a steady decline in literary reading recently, cinema may help to make up the association between audience and literature. I know it’s a rather complicated process but we can do it.”
He also says “in Howze Honari we’ve taken this approach to make movies based on best sellers. Considering this approach, we reached a deal with the festival to award scriptwriters wrote their scripts based on three novels named ‘Time for Getting Older’ by Mohsen Mo’meni, ‘Sabalan Tales’ by Mohammadreza Bairami, ‘Karoun Kids’ by Ahmad Dehghan.”